How.Do.I.Respond A Review.On.Google As An.Owner New Summary Available for Overfished Ocean Strategy

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New Summary Available for Overfished Ocean Strategy

in Overfishing strategyNadya Zhexembayeva outlines principles for business survival in the new world. The planet is running out of resources for production as well as space for the waste generated by the current linear economy that must be thrown away. The free market will destroy itself if people don’t switch to a circular economy where waste becomes a resource. Those who respond to this new reality with disruptive innovation gain a significant competitive advantage. Zhexembayeva eschews “green” businesses and instead advocates an entire economy that mimics the ultimate recycler: nature. Instead of fixating on the competition, businesses need to think within the global value chain. Businesses will sell solutions instead of products, and lean, flexible business models will replace cumbersome business plans. Interdepartmental power games must disappear and give way to whole-of-organizational thinking. Business innovators have already begun the transition.

Nadya Zhexembayeva blames the western world’s linear, disposable economy for its current environmental and economic predicament: dwindling resources and overflowing landfills. She calls for a paradigm shift that will lead to disruptive innovation, but paints a hopeful vision of the future—if enough businesses ensure their survival by adopting the five principles of her Overfished Ocean strategy:

  1. Line to Circle: imitate nature by treating waste as a resource, not waste.
  2. From vertical to horizontal: shift the focus away from the competition and focus on the global value chain.
  3. Growth to grow: stop measuring growth by the number of products sold and focus on selling value and meaning.
  4. Plan modeling: abandon rigid business plans and create an innovative, resilient business model.
  5. Detachment to think: break down silos with a new mindset where everyone at every level of the organization is working toward the same goal.

Overfishing strategy it offers a solid model for business survival in a world of scarce resources and excessive waste. The book is best read straight through, however the chapter summaries make it easy to skip. Each chapter contains insights from other sources; chapters three through seven each end with a list of resources for additional information. Graphs, tables, illustrations and the occasional photograph make the points clear. Case studies of more than 30 companies from several continents representing very different fields illustrate Zhexembayev’s principles. The book is a must-read for entrepreneurs interested in the impact of environmental innovation on the success of their companies.

Dr. Nadya Zhexembayeva is a professor of sustainable development at the IEDC-Bled School of Management in Slovenia. She is also a business owner who remains active in real estate, investment and consulting. Her recent clients include ENRC PLC, Erste Bank, Henkel, Knauf Insulation and Vienna Insurance Group. She is also the Vice President of Challenge: Future, a global youth think-DO-tank. She received her doctorate in organizational behavior from Case Western Reserve University’s Weatherhead School of Management. Dr. Zhexembayeva is from Kazakhstan.

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