How To Build An Awesome Review Site From Scratch A-Z The Book Buyer’s Decision-Making Process: A Guide For Self-Publishers

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The Book Buyer’s Decision-Making Process: A Guide For Self-Publishers

Introduction

As a self-publisher, you need to understand how a potential customer will determine whether your book is worth buying. Let’s say a buyer has already found your book on Amazon because they were looking for information about a topic your book covers. They are going to buy a book that they believe will help them learn something new and is worth their time and money. What does your book have to do to convince that person to ignore other books and buy your book? I’ve outlined some crucial questions that you as self-publishers need to address if you want a buyer to choose your book over another. By addressing these questions, you will help the buyer feel more confident in their decision to choose your book over many other books.

You need to understand your buyer

Not all buyers go through every step. Buying or downloading a book doesn’t have to be a complicated and lengthy decision-making process. However, some steps in the decision to buy a particular book will be more important to some buyers. And some steps will be less important or not considered at all. But you, as a self-publisher who needs to sell books, need to understand what your reader’s decision-making process goes through. The better you understand this thought process and the better you are at answering the buyer’s questions, the more books you will sell.

Questions you must answer

Here are some of the most obvious and fundamental questions you need to answer as an author and publisher of your book. I’m sure that with a little thoughtful effort, you should be able to develop additional questions that the audience of your particular book will need to answer before they decide to buy.

1. Can a book buyer download a preview of your publication from Amazon, Scribd, and your own website?

2. Does your book have a website to support your book?

3. Are your book reviews on Amazon for the buyer to read?

4. Is your publication being discussed on social reading websites?

5. Who is the publisher? Does this publisher specialize in the subject of your book?

6. Are you a publisher, but do you have years of experience with the exact subject of this book?

7. Do you have other related titles as an author/publisher?

8. Does your book have a great foreword from an industry guru/expert/insider/famous author?

9. Does the introduction to your book properly explain what the book is about?

10. Does the design and formatting of your book look professional? and is it easy to follow?

11. Is your book cover well designed and professional looking?

12. Does the back cover of your book provide all the essential information about your book?

13. Is there a reference to the editor on the cover or in the credits?

14. Have you, the author, written other related books? And are they available on Amazon?

15. Is there a printed version in addition to the e-book?

16. Does your book appear on any bestseller lists or must-read lists?

17. Does your book website answer all these questions and more?

As you can see, most of these questions should be answered when creating and building a marketing plan for your book. Most of the answers to these questions should be easily and quickly available to the buyer. Much of it should be available to the buyer on your book’s Amazon page. Everything must be available on your book’s website. Remember, today’s consumer is very sophisticated and very careful with their money. And with amazing companies like Amazon, their selection is almost limitless.

Conclusion

That’s why you have to put yourself in the shoes of your buyer. Think about what information you would need as a consumer to make sure your book is the best one to buy. It’s not a difficult process, but it’s necessary, especially if you have any hope of creating a financially successful book.

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